Meet Grace Choi '14

Welcome, Grace! What are you currently doing for your career?
I’m currently a marketing manager on NBC Sports’ consumer engagement team. I help raise awareness around sporting events broadcast on NBC such as the Olympics, Sunday Night Football, Indy 500, and NASCAR. I also help oversee On Her Turf (OHT), which is NBC Sports’ women’s empowerment brand, that exists on three social platforms and has a community of 700k followers. 
 
What elements of your experience at OES did you take into your current career?
In high school, I helped plan and promote community events like homecoming pep rallies and school dances. Now I plan consumer-facing marketing activities with the goal of increasing event awareness and viewership. I’ve always been an extrovert and enjoy gathering and empowering a community of people. I continue to do this through the On Her Turf campus ambassador program I founded in 2021, which is a remote opportunity for college students to be ambassadors of the OHT brand on their campuses while getting mentored by women in the sports media industry. 
 
How would you say OES helped you get to where you are?
First and foremost, I’d like to credit my fifth grade teacher, Ms. Narramore, for helping me apply to be a Scholastic kid reporter. This awesome opportunity to be a curious journalist at a young age inspired me to go to journalism school at Northwestern University, which then helped me get a foot inside NBC Sports’ doors. Having a background in journalism has been essential to my work with social media since everything we post must be accurate and timely. OES also allowed me to be creative and own and run with a project, whether that’s scouting prom venues, creating a promotional video to get people excited for homecoming, or even completing a science project that I was passionate about. OES really gave me the freedom and responsibility to start, execute, and finish a project. 
 
What is your favorite part of doing what you do?
My favorite part is being able to travel to the biggest sporting events. While the lead-up to each event involves lots of meticulous work, being able to experience three Olympics and three seasons of Sunday Night Football and seeing the work pay off in person makes it all worthwhile. Every Olympics I’ve attended has been a unique opportunity to interact with world class athletes, network with members of the media from across the world, and learn about each host country’s culture through the amazing Olympic volunteers. 
 
 What advice would you give current OES students about being successful in today's world? 
My advice would be to be open to every opportunity as a way to learn what you like and don’t like to do. And if you don’t enjoy something, still put your best foot forward, because you never know who’s taking note of your work ethic.